Shopify Store Audit & Optimisation for Higher Conversions
Get an expert audit of your Shopify store. Find out what’s holding you back and how to fix it for more conversions and higher AOV.
We help ecommerce brands find and fix what’s slowing down their store so you can convert more visitors, lift revenue, and scale with confidence.
If your traffic is decent but sales aren't where they should be, or if your store looks good but doesn't perform, this service is built for you. We take a sharp, strategic look at your entire store experience and show you what to change, why it matters, and how to fix it fast.
Why Auditing Your Store Matters
Ecommerce moves fast, and your store needs to keep up.
Maybe you’ve grown quickly and things feel clunky. Maybe your bounce rate is high and your AOV is low. Or maybe you’ve added new apps, changed your product mix, and now your flow just feels off.
That’s where a Store Audit comes in. We bring a fresh, expert perspective to your site and your numbers. We look at it the way a customer (and a conversion strategist) would and help you squeeze more value out of the traffic and attention you already have.
UX & CRO
Product &
Offer
Structure
Analytics, Marketing Setip
Messing & Positioning
Tech Stack & App Setup
Backend & Operational
Post-Purchase & Retention
What You Get
-
We dig into your customer journey from homepage to checkout and flag the friction that’s hurting conversions.
Includes:
• Homepage, collection, product, and cart review
• Information hierarchy and layout analysis
• Mobile optimisation check
• Add-to-cart, trust signal, and CTA evaluation -
We combine UX best practices with data to find what’s confusing, distracting, or slowing down the path to purchase.
Includes:
• Navigation and search flow
• Visual clarity and messaging alignment
• Page speed and loading performance
• Mobile-specific usability fixes -
We identify key spots to increase average order value and customer retention—from product bundling to better post-purchase flows.
Includes:
• Cross-sell and upsell placement
• Product page enhancements
• Checkout friction and trust evaluation
• Post-purchase and LTV improvements -
A great-looking store won’t convert if the backend is broken or over complicated. We audit your app stack and operational setup to make sure everything runs smoothly and profitably.
Includes:
• App stack review: what's helping, what's hurting, and what's just sitting there
• Recommendations to remove, replace, or reconfigure underperforming apps
• Review of shipping, tax, and checkout settings for friction or misalignment
• Pixel, GA4, and integration check to ensure data flows properly
• Policy, compliance, and store configuration audit (returns, privacy, legal)
• Post-purchase automation and operational workflows review
How We Work
01 | Site & Data Review
We analyse your Shopify backend, analytics, and live store experience.
02 | Deep Dive Audit
We audit every step of the customer journey mobile and desktop.
03 | Action Plan Delivery
You get a clear list of what to fix, why, and how with supporting visuals.
04 | Optional Implementation
We can help roll out changes or coach your team through them.
Why Digital Domingo?
We’ve worked with ecommerce brands at every stage from pre-launch to 8-figure scale. We know what customers look for, where they drop off, and how small changes can drive big results.
Our store audits don’t come with vague advice. We give you practical fixes, prioritised recommendations, and the insight you need to move faster and smarter.