How Bruce Tea & Coffee Scaled From Local Café to National Ecommerce Brand

We developed a full-scale strategy to evolve Bruce from a local gem into a national brand, without losing the heart of what made them special. Our approach focused on three core pillars: elevating the in-store experience, building a high-performing ecommerce engine, and creating a consistent, customer-first brand across every channel.

We developed a full-scale strategy to evolve Bruce from a local gem into a national brand, without losing the heart of what made them special. Our approach focused on three core pillars: elevating the in-store experience, building a high-performing ecommerce engine, and creating a consistent, customer-first brand across every channel.

End-to-End Shopify Build
We designed and launched a clean, high-converting Shopify store from scratch making it easy for customers across Australia to shop online and access Bruce’s premium blends.

In-Store Revenue Growth Tactics
To drive more revenue through the café, we introduced a streamlined loyalty program, refreshed the ordering process, and aligned promotions with online offers to create a seamless customer experience.

Full Funnel Marketing Execution
We implemented a full marketing stack: SEO, paid ads (SEM), email flows, and always-on campaigns designed to capture, convert, and retain both online and offline customers.

Brand & Messaging Refinement
We ensured consistency across packaging, messaging, and digital touchpoints so whether someone walked into the café or landed on the homepage, they experienced the same high-quality, grounded brand Bruce was known for.