How Loose The Label Migrated to Shopify and Boosted AOV for Global Growth

Loose The Label is a brand built around sophisticated elevated basics, minimalist wardrobe staples made with eco-conscious materials and a luxury aesthetic. With a loyal following in the Saudi Arabia, they were ready to grow beyond local borders and bring their vision to a global audience.

Loose was operating on Zid, a Saudi Arabian CMS that lacked the flexibility, integrations, and user experience needed for global ecommerce. The existing site wasn’t optimised for international growth, lacked structure to guide buyers through the journey, and had no systems in place to increase conversion or order value.

Digital Domingo led a full end-to-end migration to Shopify, designing and building a store that matched the brand’s new direction while laying a solid foundation for international scale.

This wasn’t just a platform switch it was a strategic rework of how the brand showed up online, how customers moved through the store, and how the business captured and converted new audiences.

Full Migration to Shopify
We seamlessly migrated Loose from Zid to Shopify, ensuring data integrity, clean product setup, and the flexibility to grow globally without platform limitations.

On-Brand Store Design & UX
We designed a modern, conversion-focused storefront that reflects Loose’s elevated, minimalist aesthetic. Every element from typography to navigation was carefully considered to balance brand storytelling with usability.

Optimised Site Architecture
We mapped out a streamlined user journey that made browsing easier and buying faster. Clear categories, intuitive filtering, and simplified navigation all helped guide users to checkout with fewer distractions.

Conversion & AOV Strategies
To increase the average order size, we introduced upsell opportunities, smart product bundling, and placement strategies that nudged customers to purchase more per session. The result? A jump from an average of 2 items per order to 4.7.

Customer Journey & Funnel Optimisation
Loose’s previous store lacked nurturing flows. We implemented systems to capture interest, educate first-time visitors, and re-engage drop-offs building a stronger marketing funnel that turned clicks into customers.