How Go Go Doubled AOV & Quadrupled Conversions with a Smarter Store Experience

Go Go Fun Learning creates joyful, educational content for young learners partnering with musicians and early education experts to craft catchy, multilingual songs about family, animals, culture, and adventure. The brand had a strong mission and a great product, but their website wasn’t keeping up.

Despite steady traffic, conversion rates were low, average order value was underperforming, and the overall site experience wasn’t doing justice to the energy and thoughtfulness behind the content.

Go Go asked Digital Domingo to take a closer look at the site and help improve conversion rates. We started with a full audit and delivered targeted, high-impact improvements designed to lift performance without losing the fun, playful tone of the brand.

Homepage, Collection, and Product Page Redesign
We simplified the layout to remove clutter, focused messaging on key benefits, and created a clear path to purchase especially for first-time visitors. The result was a cleaner, more compelling site experience that better reflected the value of the brand.

Optimised Conversion Flow
We restructured content to highlight what makes Go Go special, guiding visitors through the customer journey with less friction and more intent.

Upsell, Cross-Sell, and Bundling Strategy
We introduced new apps and product bundling to encourage larger carts. These changes directly contributed to a major increase in average order value.

Pricing Strategy Review
We helped refine the brand’s pricing to ensure their marketing efforts translated into profitability balancing perceived value with sustainable margins.

Improved Email Capture Funnel
We redesigned the intro offer popup and adjusted targeting to capture more quality leads. Opt-in rate jumped from 1% to 6%.